On Friday evening, December 10, BEARPAW rewarded 1000 of its Facebook friends and Twitter followers by giving away free boots and shoes. The announcement was made at about 6pm EST, and by early morning, the BEARPAW faithful had claimed their gifts.

Response to the offering was so strong that BEARPAW has followed up the gesture with the creation of a Holiday CD featuring up-and-coming pop/R&B artist T Coles. The CD, which will be given to Facebook friends, Twitter followers, and brand VIPs, is comprised of 8 original tracks.

We know what you’re thinking: Can the BEARPAW Holiday CD be purchased in stores? We’re looking into it, but the brand is certainly working on a way to include the music with purchases for a limited time…

Stay tuned!

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