PRESS RELEASE:
Wed Jan 11, 2012 9:20am EST
New executive brings decades of experience to successful overseas business
BEARPAW Footwear announced today the hiring of Richard Marten as the new Vice President of International Business Development for the company.
As part of BEARPAW Footwear’s plans for growth and expansion this year, Marten will lead the charge in expanding BEARPAW’s presence in foreign markets where the company does not currently have brand penetration. In addition to managing BEARPAW’s current global distribution network, Marten will work directly with the product development and marketing teams to develop a global strategy that allows BEARPAW’s partners to act on a local needs basis.
“I am extremely excited to be joining the team at BEARPAW,” said Marten. “The passion and enthusiasm is infectious and I’ve always been a big fan of the brand. I’m excited to get started as we take the business to the next level.”
Marten has over 20 years experience in the sporting goods and outdoor industries and over seven years experience in international product management. He was worked with national brands including: Reebok, And 1 Basketball and Columbia Sportswear. Marten has a Bachelor of Arts in Business Administration degree from the University of Wisconsin.
In addition to the thousands of retail locations currently carrying BEARPAW Footwear in the U.S., the company also has a presence in 17 countries across the globe including: Canada, Mexico, the U.K., Germany, Switzerland, Dubai, China, Australia and New Zealand.
“Rich will be an integral part of our team this year as we continue to build and expand the global BEARPAW brand,” said BEARPAW CEO Tom Romeo. “We are excited to have someone with the experience Rich has in the sporting goods and international business industry to be joining our family.”
About BEARPAW Footwear
Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by utilizing sheepskin, nature’s own technical fabric, to create comfortable and stylish shoes. BEARPAW Footwear is now seen as a lifestyle, one that reflects who you are and what’s important to you. It’s about sitting in front of a fireplace with friends in a winter cabin. It’s about that end of summer party at the edge of the lake. It’s about watching those last waves at your favorite beach spot before putting your board away for the winter. It’s about you and the lifestyle you lead.
Asylum PR
Laura Baumgartner
630-299-9616
lbaumgartner@asylumpr.com
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